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AI-Powered
Revenue Engines

We build outbound infrastructure for B2B companies that need qualified pipeline without hiring a full SDR team.

Build My Revenue Engine
Start Building Your Revenue Engine

Solutions

Choose the Revenue Engine that Fits

Choose the level of strategy, systems and automation support that matches your growth stage. We build outbound infrastructure tailored to where you are — whether you're generating your first pipeline or scaling a proven motion across new markets.

Lean Launch

Founders and
Early Teams

Bootstrapped & early-stage founders

30-day launch support
  • ✓ ICP definition & segmentation
  • ✓ Apollo: Outbound tooling setup
  • ✓ Basic 5–7 touch sequence
  • ✓ Deliverability configuration
  • ✓ Basic playbook documentation

Best Fit by Stage

Founders & Early Teams

  • ICP definition & segmentation from scratch
  • Apollo, Clay, and sequencer setup
  • First qualified meeting in ~24 days
Most Popular

Growth Engine

Scalable
Revenue System

Core offering for scaling companies

60 days of optimization support
  • ✓ Full ICP segmentation framework
  • ✓ Clay: Lead enrichment system
  • ✓ AI-driven personalization systems
  • ✓ Advanced sequence + branch logic
  • ✓ CRM integration & sync
  • ✓ Reply classification setup
  • ✓ Complete operational playbook

Best Fit by Stage

Series A / B — Scaling Teams

  • Clay enrichment & AI personalization at scale
  • Multi-channel sequences (email + LinkedIn)
  • CRM sync & workflow automation
  • 30–60 days of hands-on optimization

Enterprise Automation

Advanced Revenue Infrastructure

Advanced signal-based targeting

90 days of advanced build support
  • ✓ Everything in Growth Engine
  • ✓ Signal-based intent filtering
  • ✓ Multi-domain scaling architecture
  • ✓ Custom reply classification AI
  • ✓ Advanced automation workflows
  • ✓ Multi-channel orchestration
  • ✓ Executive playbook + team training

Best Fit by Stage

Enterprise & RevOps

  • Signal-based intent & multi-domain targeting
  • AI reply classification & routing
  • Multi-channel orchestration at scale
  • 90-day support + executive playbook

* Pricing is customized based on scope, complexity, and implementation requirements.

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About Us

Built by Operators Who've Scaled at the Highest Level

Playbook Ventures was founded by Brad Dobbs and Shaun O'Farrell, who helped build Amazon's user acquisition and engagement practice for apps and streaming services and led enterprise sales and go-to-market efforts across complex product lines. Today, they help companies turn strategy into scalable growth.

Brad Dobbs, Managing Partner at Playbook Ventures — former Amazon user acquisition leader

Brad Dobbs

Managing Partner

Shaun O'Farrell, Managing Partner at Playbook Ventures — enterprise sales and go-to-market leader

Shaun O'Farrell

Managing Partner

FAQ

Frequently Asked Questions

Straight answers on what we build, how long it takes, and what happens next.

We build the full revenue infrastructure your team needs to generate pipeline — ICP definition and segmentation, outbound tooling setup, lead enrichment workflows, email infrastructure and domain warm-up, multi-touch sequences, CRM integration, and a complete operational playbook. Everything is built in your accounts and handed off to you at close.
Most builds are complete within 30–45 days from kickoff. Lean Launch engagements typically wrap in 3–4 weeks. Growth Engine and Enterprise builds run 4–6 weeks, followed by a dedicated support period of 30–90 days depending on your tier, during which we optimize, iterate, and help your team run the system.
No. Many of our clients are founders or early-stage teams with no dedicated SDRs. We design the system to be operated by whoever is responsible for pipeline — whether that's you, a junior hire, or an AE. If you have an existing sales team, we integrate directly with your current CRM and workflows.
Our core stack includes Apollo.io for outbound prospecting and sequencing, Clay for lead enrichment and AI-driven personalization, and HubSpot or Salesforce for CRM integration. For sending infrastructure, we work with Instantly or Smartlead. We adapt to the tools you're already using wherever possible, and will recommend the right stack based on your stage and goals.
It's a scoped, one-time engagement — not a retainer. You pay a single project fee and receive a fully built, fully documented revenue system. There are no ongoing fees from us. Each tier includes a post-build support window (30, 60, or 90 days) for optimization and enablement. After that, you own and operate everything independently.
We do a full handoff — documented playbook, recorded walkthroughs, and a live training session with your team. During the support window, we stay engaged to help optimize sequences, troubleshoot deliverability, and refine targeting. Once the support period ends, you run the system. If you want to bring us back for a second build or expansion, we offer scoped follow-on engagements.
We work best with B2B companies that have a defined product, a target market, and a need to generate outbound pipeline — but lack the infrastructure or team to do it consistently. That includes pre-seed and seed-stage startups, Series A and B companies scaling a proven motion, and growth-stage teams looking to replace manual SDR work with AI-driven automation.

Get in Touch

Let's Build Your Revenue Engine

Tell us about your company and goals. We'll scope your engagement and come back with a playbook.

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Headquarters
New York, NY