# Playbook Ventures
## AI-Powered Outbound Revenue Infrastructure for B2B Companies

Playbook Ventures is a B2B revenue infrastructure firm founded by Brad Dobbs and Shaun O'Farrell — former Amazon user acquisition and enterprise sales leaders. We design and build complete outbound systems for B2B companies that need qualified pipeline without hiring a full SDR team.

### What We Do
We build outbound revenue infrastructure end-to-end: ICP definition and segmentation, outbound tooling setup, AI-driven lead enrichment, email infrastructure and domain warm-up, multi-touch sequences, CRM integration, and a documented operational playbook. Everything is built in your accounts and handed off to your team at close.

### Who We Serve
- Pre-seed and seed-stage B2B startups generating their first pipeline
- Series A / B companies scaling a proven outbound motion without adding headcount
- Enterprise and RevOps teams replacing manual SDR work with AI-driven automation

### Engagement Packages
- **Lean Launch (Founders & Early Teams):** Foundational outbound build with 30-day launch support. Includes ICP definition, Apollo setup, basic sequence, and playbook documentation.
- **Growth Engine (Series A / B — Scaling Teams):** Full-stack outbound system with 60-day optimization support. Includes Clay enrichment, AI personalization, multi-channel sequences, CRM integration, and complete operational playbook.
- **Enterprise Automation (Enterprise & RevOps):** Advanced signal-based infrastructure with 90-day support. Includes everything in Growth Engine plus signal-based intent filtering, multi-domain architecture, custom AI reply classification, and multi-channel orchestration.

### Technology Stack
Apollo, Clay, Instantly, HubSpot, Salesforce, Google Workspace, Microsoft 365, LinkedIn

### Key Facts
- First qualified meeting: ~24 days from kickoff
- Full build timeline: 30–45 days
- Client retention: 100%
- Engagement model: One-time project fee. No retainer. You own everything.
- Location: New York, NY (serving clients worldwide)

### Contact
Email: grow@playbookventures.ai
Website: https://www.playbookventures.ai

### Founders
**Brad Dobbs** — Managing Partner. Former Amazon user acquisition and engagement leader for apps and streaming services.
**Shaun O'Farrell** — Managing Partner. Former enterprise sales and go-to-market leader across complex product lines.

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